David Embrey Pickeral

David Embrey Pickeral
May 14, 1966 – September 24, 2024

It is with heavy hearts that we bid farewell to David Embrey Pickeral, a talented and dedicated man whose life was marked by a profound commitment to his career as a smart cities and intelligent transportation consultant, technology startup advisor, and lifelong learner.

David passed away on September 24th, 2024, leaving behind a legacy of service to his country, mentorship of family members and colleagues, and remarkable strength under adversity.

Born on May 14, 1966, in Washington, DC (mother Patricia Hurley Pickeral, father Robert Embrey Pickeral), David grew up in McLean, Virginia. Weekends were spent between the Pickerals’ family farm outside Middletown, Virginia, riding horses and roasting marshmallows, and the Hurleys’ family marina in Urbanna, cruising and fishing the waters of the Chesapeake Bay.

Always an exceptional student and proud Langley Saxon, David was awarded a Naval ROTC scholarship to the University of Virginia. Part of a three-generation family legacy at UVA, he pursued his passion for studying English, earning his Bachelor of Arts in 1988.
Upon graduation, David was immediately commissioned as an officer in the United States Navy. He packed up his beloved blue Pontiac Grand Prix, embarking on a five-year adventure that would take him to California and back. He was first stationed in San Diego, then Long Beach, finally wrapping up his naval service in Florida at Pensacola NAS in 1993.

Returning to the DC area following his discharge from the Navy, David attended the George Mason University Law School, earning his JD and becoming a member of the Virginia Bar Association in 1996. It was while studying at GMU that David began working for the Washington Metropolitan Area Transportation Authority (aka Metro). This was the beginning of his lifelong love for all things transportation and, in particular, buses. Over thirty years, he amassed a sizable collection of model buses of various shapes and sizes, many representing municipalities or transportation authorities he had worked with over his illustrious career.

David’s dedication to his career led him to work in various professional services settings, including lengthy stints at both Booz Allen and IBM, where he focused his extensive expertise on smart cities and intelligent transportation. Through his work, David was able to travel the world. He served global clientele and was a sought-after speaker, often appearing at international travel and transportation conferences.

In October of 2022, David’s life took a beautiful turn when he married the love of his life, Veronica Bookbinder-Rispler. Though it had taken many years and adventures in between for them to reunite, David and Veronica first met on a day cruise to Ensenada, Mexico, while he was stationed in San Diego. Together at last, they embarked on a life filled with their mutual love for travel and dogs, making the most of local foodie group memberships, and scoring fabulous finds on Facebook Marketplace.

David and Veronica shared homes together in Reston, Virginia, and League City, Texas, creating a tapestry of memories that, even though cut short by his illness, will forever be cherished by those who knew them together.

David was a supportive husband to Veronica and step-father to her two children, Gabby Bookbinder of Houston, Texas, and Jacob Rispler of Burlington, Vermont. Previously a father only to four-legged pets, he greatly enjoyed this new role. David is survived by his father, Robert E Pickeral of McLean, Virginia, his brother, Robert T Pickeral (Ashley) of Atlanta, Georgia, their children Benjamin and Campbell, and his first wife Oxana K Pickeral of Charlotte, North Carolina. He is predeceased by his mother, Patricia H Pickeral.

As we reflect on David’s life, let us remember him as a man of honor, integrity, and resilience. His legacy lives on in the hearts of those who were fortunate to know him, and his impact on the lives and organizations he touched will endure through the memories we hold dear.

In honoring David, we celebrate a life well lived. May he find eternal peace, and may his memory continue to inspire us all.

In lieu of flowers, we ask that you consider donating to your favorite charity or supporting the Sarcoma Foundation of America ( https://www.curesarcoma.org/ )

David will be interred at Harmony Grove Baptist Church, 7722 General Puller Highway, Locust Hill, Virginia on October 17th in the Hurley family plot, where his mother’s parents are at rest. Further details forthcoming.

A memorial gathering will be held at J. Gilbert’s at 6930 Old Dominion Drive, McLean, Virginia on October 19th. Further details forthcoming.

11 comments

  1. I’m so sorry for your loss !!!

    Kristie myers
  2. Veronica, I am so very sorry for your loss. Sending you big hugs, many prayers and much love. You will be in my thoughts and prayers in the difficult days ahead, lean on your family and friends during this time.

    Debbie Gutierrez
  3. I was so saddened to hear of David’s passing. He was a person who made his own way in life. HE TRULY CRUSHED IT! Way to go David..He always went out of his way to be kind to others. He treating people as he wanted to be treated. You will be missed. Class of 84 Langley High Scholl

    Diana Austin
  4. My Dear Veronica, I’m so sorry for your loss. My deepest condolences to you and your family.

    Much love and prayers
    Lily Paxson

    Lily Paxson
  5. I knew David from UVa NROTC and kept up with how he was doing via Facebook for the past ten years or so. I enjoyed his posts about his adventures with Rosie and his more recent ones with Veronica. He was so happy when he’d reconnected with you. He was a good person that left us too soon.

    Fair winds and following seas.
    Maureen Sullivan ’87

    Maureen Sullivan '87
  6. I was David’s youth director at McLean Baptist Church (1979-1981). I am so saddened to hear about his passing. He will be deeply missed. My heart goes out to his family and my prayers go up for them all in this time of grief and sorrow. RIP, David.

    Victor Lujetic
  7. I’m very sorry to hear of David’s passing. I enjoyed working with him at Booz Allen. My prayers are with you.

    Dick Allen
  8. Very sorry to see this. David and I worked together at Booz Allen for many years. We were able to put aside our ingrained animosity as he was a “Saxon” and I was a “Highlander,” rival high schools in McLean. We did not know each other as we lived parallel lives in McLean, both playing in high school band and then at George Mason University at the same time as we pursued post graduate degrees. His arrival on our team at Booz had almost immediate impact. He routinely humbled many with his knowledge, analytical capabilities, and collaboration skills. He was very astute. I learned a lot. His impact in the public safety community is immeasurable and I suspect that it was the same in the transportation community. When I left Booz 20 years ago, David gifted me a toy Metro bus, so appropriate. It has been on display in my home office since 2004. Thanks David.

    Paul Torpey
  9. I worked with David for many years at Booz Allen Hamilton! I have many found memories of David’s hard work, sage legal advice, and quick wit. He will be missed!

    Michael Tembrina
  10. Dave and I trained together at UVA in NROTC.
    He was always a happy guy, and that’s how I will always remember him.

    Chad Brandt
  11. Veronica, so sorry for your recent loss. Jerry and I enjoyed meeting David and joining you two for lunch a couple of times. Until we meet him again. May he rest in eternal peace.🙏🏼✝️

    Yolanda Franzen

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